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Product Manager · Aimo Park

Hi, I'm
Caspian. 👋

I run the short-term parking product suite at Aimo Park: the app, SMS, QR and camera-based parking used by millions of drivers across Sweden, Norway & Finland. My job is to make parking the part of their day they never have to think about.

  • Uppsala, Sweden
  • At Aimo Park since 2014
  • Builds with AI
Caspian Lorén smiling, wearing glasses and a grey polo shirt
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2014 → today

From the phones to the product. 📞

I started on the customer service phones in 2014 and have worked my way through almost every seat in the house since. So I know how our products feel to the driver, the support agent and the developer.

  1. 2014

    Customer service

    Straight onto the phones, helping drivers with short-term parking.

  2. 2014–2019

    Operations & projects

    Admin, company-wide hardware and system upgrades, and an early stakeholder in Aimo's first parking app.

  3. 2019

    Assistant Product Owner, Mobile App

    Took MobilPark from a small digital-transition project to a 2M+ user app.

  4. 2023

    Solution Specialist

    Coordinated the launch of B2B Corporate accounts, now a significant revenue stream.

  5. 2025 → now

    Product Manager, Short-Term Parking

    Own the whole short-term parking suite, end to end.

The Aimo app

Over 2,000,000 drivers carry my work in their pocket. 📱

As Assistant Product Owner, I helped grow MobilPark from a small digital-transition project into a market-leading Swedish parking app. Today it's the Aimo app, Aimo's largest parking platform, and where most of my work lands.

Markets SE · NO · FI
3
Product lines
4
Years at Aimo
12

What I own

Four ways to park. One owner. 🅿️

Every driver is different, so we meet them where they are. I own all four products end to end: roadmap, requirements, KPIs and every trade-off in between.

  • Flagship

    Aimo app

    Card or Swish, start and stop, and only pay for the time you actually park. Receipt straight in the app.

  • Sweden

    SMS Parking

    Text a zone code and your plate to start, text again to stop. No app, no account, invoiced monthly.

  • No download

    Scan & Pay

    Scan the QR code on site and pay in the browser with Swish or card. Born as an experiment.

  • ANPR

    Aimo Park Easy

    Camera parking: your licence plate is the ticket. Drive in, drive out.

How I work

I speak business, legal & engineering. 🗣️

Good products live where those three meet. I translate between them, so nothing gets lost along the way.

  • Regulation → roadmap

    I work with Legal on what incoming regulation, like new consumer-credit rules, means for payment and invoicing flows, and lay out the trade-offs and options.

  • Partnerships that pay

    New revenue-generating partnerships, such as insurance. I build the commercial case from the first market read through to business sizing.

  • One scoreboard

    I set suite-wide quarterly KPIs and success metrics across the app, SMS, QR and ANPR product lines.

  • Launches that land

    Specs, UAT and training for support and sales. That's how B2B Corporate accounts became a new revenue stream.

Applied AI

I don't just talk about AI. I ship with it. 🤖

  • Spec co-pilot. An AI workflow that co-drafts product specs with me, section by section.

  • Newsletter engine. A semi-automated generator for my stakeholder newsletter.

  • Vibe-coded tools. Personal apps I've designed and shipped with AI as my pair programmer.

  • Claude 101 · Anthropic, 2026
  • AI/product certification · Coursera (in progress)

PS: this website was built with Claude Code.

Built after hours

Side quests. 🛠️

I like building things, so I keep doing it on evenings and weekends: small tools that solve real problems for me and my friends.

  • Web app

    Binder

    A personal web app for organising and tracking my Pokémon card collection.

  • App

    Dartism

    An app for running our monthly online darts nights with friends.

  • Coming soon

    Design brand

    Kal Studio

    An independent design brand exploring custom keycaps, including early 3D rendering work.

  • Web app

    Clockspian

    A clock. No, really, it's just a clock. Okay, fine: it also shows the weather.

Off the clock

Darts, F1 & a stroller full of Pokémon. ⚡

  • Darts

    I watch the pros on TV and play at home. I even threw a few at my own wedding.

  • Formula 1

    I follow the calendar closely and made it to Silverstone for the 2024 British Grand Prix.

  • Pokémon

    Cards at home, and it turns out Pokémon GO pairs surprisingly well with a stroller.

  • Dad mode

    Married, and a dad since May 2026. Living and working in Uppsala.

Illustrated cartoon of Caspian in a pink hoodie, holding a Poké Ball

Skills & tools

The toolkit. 🧰

Product

  • Discovery & specification
  • Idea Template framework
  • Roadmapping & prioritisation
  • KPIs & success metrics
  • Stakeholder management
  • Agile ways of working

AI & automation

  • Applied AI workflows
  • Prompt engineering
  • Structured AI collaboration
  • Vibe-coding

Tools

  • Jira Product Discovery
  • Figma
  • Trello
  • Microsoft 365
  • Slack
  • Claude

Languages

  • Swedish native
  • English fluent
  • Portuguese (BR) basic

Training

  • Claude 101 Anthropic · 2026
  • AI/product certification Coursera · in progress
  • Intro to agile ways of working Holiphant · 2022
  • Project Management Wenell · 2019

Let's talk

Let's grab a coffee. ☕

Hiring, building something in mobility, or just want to swap product stories? I'm always up for new ideas and a good chat, and the first coffee is on me.

Caspian in a pink hoodie, smiling at the camera